SAMCITY
CONTENT CREATION
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Communicate the launch of a new flagship phone to a young audience
ABOUT PROJECT
Type of work:
Content creation
Task:
Communicate the launch of a new flagship phone to a young audience
Process:
Create an interactive city where each location reveals a new phone feature. Working with cutting-edge 3D artists and illustrators, we created content for a city where every building is a game: zoom to the moon by dodging objects, endlessly recharge the robot with an analogue Guitar Hero and memorize the sequence of the hero's nighttime adventure.
We created content for a city where every building is a game
The team:
Artists and illustrators:
Sasha RTS
Lisa Gagarina
Egor Golopogosov
Sarah Kuhlman
Sasha RTS
Lisa Gagarina
Egor Golopogosov
Sarah Kuhlman
3D Rendering:
Antipov Alexander
Ilya Sharov
Antipov Alexander
Ilya Sharov
Art Director:
Andrey Milovanov
Andrey Milovanov
Creative Director:
Ivan Makhortov
Ivan Makhortov
2023
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